A quiet studio for consequential work.
Founded by operators for operators, Dabo Sarani exists to help ambitious companies make decisions that compound for years.

Built by founders who've been in the chair.
Dabo Sarani began as a small circle of operators — founders, marketers, designers, and strategists who had built and sold their own companies. We had all worked with agencies and consultancies. Most left us wanting.
We wanted a studio that understood the weight of a payroll deadline, the nuance of a board meeting, and the difference between a beautiful brand and one that earns money. So we built it.
Today, we work with a small roster of clients each year. Every engagement is led by a partner. Every recommendation is tied to a measurable outcome.
Four commitments that shape every engagement.
Clarity over cleverness
The best strategies are ones a founder can explain to their team in a single breath.
Restraint as taste
We remove more than we add. Good work is defined as much by what isn't there.
Evidence, not opinion
Every recommendation carries a business rationale and a measurable outcome.
Partnership over process
We embed with your team. Success is shared; so is accountability.